More than a fitness studio — it’s a movement.
bab sculpt
bab cardio
bab booty burn
bab stretch
bab aerial sculpt
bab prenatal
Baby&Mom
Meet the Team
bab is made up of an incredible group of talented women who are committed to training aligned with their hormonal cycle a workout designed specifically for women that addresses their needs. Behind bab NYC, there are physiotherapists, endocrinologists, scientific researchers, coaches, professional dancers, and master coaches all of them working together to create this experience.
Vickiana Arias I CFO and Co- Founder
Vickiana brings over 15 years of experience in finance, accounting, and corporate management. She built her career at leading institutions including Jane Street Capital and Bank of America, where she managed large-scale financial operations, vendor relations, and wealth management for high-net-worth clients. Skilled in strategic planning, compliance, and process optimization, Vicki now leads bab NYC’s financial strategy and sustainable growth as Chief Financial Officer.
Paola Reyes I CEO and Co-Founder
Creator of the bab Method and fitness entrepreneur. Dancer trained under the Royal Academy of Dance (UK) system, Paola blends artistry, science, and pedagogy into an innovative approach to women’s fitness. She holds a Bachelor’s degree in Pedagogy with a specialization in curriculum design. With over 10 years of experience as a ballet teacher and personal trainer, Paola has united her two careers—dance and pedagogy—into bab.
feel, flow & flourish
at a bab studio near you
BASIC PLAN
$ 29
per month
8 yoga classes per month
2 fitness training sessions per month
Access to online resources
Monthly wellness webinar
AMATEUR PLAN
$ 69
per month
10 yoga classes per month
2 fitness training sessions per month
Access to online resources
Monthly wellness webinar
PREMIUM PLAN
$ 139
per month
15 yoga classes per month
2 fitness training sessions per month
Access to online resources
Monthly wellness webinar